AEG Live’s Senior Vice-President of something or other Adam Wilkes shares with Creative Hunt his views on the high-end of the live music industry in China. Wilkes was instrumental in getting Metallica over during the Summer, and has facilitated the entry of other big names including Beyonce, Jennifer Lopez, and that annoying boy with his own nail polish range who’s name we won’t mention.
The main takeaways are that with this nascent industry, as more big names come over, bureaucratic and administrative frictions are reduced, processes concretised, and transparency increased. Big venues like the Mercedez-Benz Arena are helping to normalise standards, better accommodating U.S. tours that are subsequently adapted for the Asian market.
Action point: Keep at it. 加油！