Indie Artists on TVCs

Nike recently used Dalian's post rock band Wang Wen on a Liu Xiang TVC

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Nike recently used Dalian’s post rock band Wang Wen on a Liu Xiang TVC.  It’s great to see big brands working with smaller Chinese artists, and hopefully a sign of things to come.  And if the online reaction is anything to go by, this will earn Nike underground cred…

Good spot Jeremy!

Wang Wen on a Liu Xiang TVC
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