Check out this feature by the Telegraph on branded musical events and youth culture in China
Pepsi to start their own record label ‘Q Music’, representing winners at their Battle of the Bands competition
Review of Pepsi’s Battle of the Bands competition
Substandard production at a Pepsi competition in Guangzhou resulted in several people being injured when the stage capsized
Read more about Pepsi’s controversial Voice of a New Generation
Andy Best summarizes Pepsi’s recent Battle of the Bands…in short, a complete fiasco!