2012’s INTRO Music Festival ran into some trying circumstances re: location before finally happening on the grounds of Beijing’s Crab Island resort northeast of the city. Though crowds were sparse and beer availability sporadic throughout the day, strong performances from Gui Boratto, Christian Smith and others made for a strong showing at China’s only electronic music festival.
INTRO got a boost this week from coverage by an article in Mixmag, written by Beijing resident and DJ Alex Taggart. Besides a few inevitable China-cliche groaners, it’s a nice introduction to the rapidly developing EDM community in Beijing and beyond. We might disagree with the article’s conclusion that EDM is catching on big with the local populations — fellow promoter shop talk always hedges on the large foreign audiences for the big DJ shows and multiple trips to the capital’s leading dance clubs have come up literally empty — however as soldiers in the same army, we wish our fellow promoters all the best in future endeavors.
Read the whole thing here.