Douban, the ever popular Chinese SNS that concentrates on the Arts is reportedly splitting its offering into 5 different sites as of tomorrow. The all new Douban will now be Douban for
- social networking
- movies
- books
- music
- blog/ magazine
Douban has had VC money burning a hole in its pocket for months now, so changes are not a surprise. We will report in on the new developments/ user experience when/ if it goes live tomorrow.