It’s been on the cards for quite some times, but handset manufacturer Nokia launched their “Comes With Music” service offering yesterday here in China. There will be 8 handsets that will come with the service immediately, and customers already in possession of one of those 8 handsets will be able to retrospectively activate CWM. All 4 majors are on board, but over 50% of the catalogue on offer will be domestic (i.e. Mandarin language).
This is definitely an interesting step – in a country where music is essentially free anyway, will the chance of getting this entire catalogue (clean and DRM-free) on your phone prove attractive to potential consumers? Whatever happens, it is good news for the virtually non-existent market for recorded music…
Happy weekend!