China makes WTO-friendly noise…

China is finally getting "more' serious about music copyright infringement. The move seems to be a direct attack on China's leading search engine, Baidu, that by some estimates derives up to 80% of its traffic from its index of music albums and tracks

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According to TechCrunch, China is finally getting “more’ serious about music copyright infringement.  The move seems to be a direct attack on China’s leading search engine, Baidu, that by some estimates derives up to 80% of its traffic from its index of music albums and tracks.  There has been plenty of research, analysis and conjecture that Baidu actually hosts much of this music on its own servers.

See the evidence HERE.

This could be a boon to Google China, who recently launched a largely legal music service.  Google signed deals with all 4 majors through Top100, a company that they purchased at the beginning of 2009, and are offering variable quality MP3s free-for-download.  We assume that revenue comes from advertising…

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