BMW have a web/ concert/ music campaign going on with ku6 at the moment. There is both a “professional” element with celebrities singing songs in front of BMW’s (see video 1 of Yu Quan, 羽泉 below) and also a social element with users uploading videos of themselves to win use of a BMW for a year. Video 2 is the current top voted contribution.
We don’t think words can describe this, but the videos are fairly self explanatory.
VIDEO 1
VIDEO 2