Alternative Music and Brands working closely together

As the Chinese music scene starts getting real legs, brands are taking a look beyond the heady world of pop, and working with real musicians.  It is a sign of the progress that has been made in recent years that the smart money is moving away from brand hoes like Wang Lee Hom and Shin, and moving towards less commercial musicians with longer shelf lives.

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Hefei’s Finest: Miniless Records

Hefei, a quaint little hamlet of three million people in Eastern China, is home to the Temple of Lord Bao, the National Synchrotron Radiation Laboratory, and an outfit called Miniless Records. Though its manager eschews the “indie” label, Miniless represents a roster of 18 bands encompassing shoegaze, post rock, noise rock and other subgenres under the indie umbrella.

CMR caught the Miniless showcase at Yuyintang a couple weeks back, and were impressed by Grace Latecomer and Self Party (who recently opened for Queen Sea Big Shark and P.K.14 when the Love Noise tour stopped in Hangzhou). We would have liked to have seen Muscle Snog and LAVA|OX|SEA too, but Saturday night had other plans for us.

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Photos from the Converse Love Noise Tour

Last week Beijing rockers P.K.14 and Queen Sea Big Shark hit the road with Split Works for a cross-country odyssey, the Converse Love Noise tour. The two groups are living out of buses and playing five Chinese cities over a ten-day period. For your viewing pleasure, a few pictures from Converse’s official tour blog: Continue reading