More Converse…

Converse have been pretty busy over the last 18 months in Asia’s alt-music market.  First it was Converse Love Noise, then the Let’s Play campaign.

A couple of other snippets for your Friday afternoon enjoyment.  First, a Q&A with the Asia marketing director, Cheryl Calegari, HERE. Second, some info about a new “Zine” they are putting out on the Chinese underground. HERE.

They really are taking on China from a truly original position, and China seems to be loving it. Annual China sales of around US$150m is not to be sneezed at. Other marketeers take note.

Douban Radio

Douban, China’s leading SNS for arts enthusiasts, recently launched a “radio” service. It looks to be in beta at the moment, and essentially is a music player backed by a database of uploaded songs. It plays these songs at random according to perceived users’ taste.  There are, of course, no hosts!

If you don’t like the song that the radio is playing, you can throw it into the “litter bin”; in time, Douban will “learn” your tastes and be able to cater to them more accurately.

Currently, the offering of songs is very limited. If you listen for an extended period of time, you will probably hear the same song repeatedly.

This seems to be direct competition to Neocha’s NEXT player. You can try Douban Radio HERE (you need an account).  What do you think?  How does it compare with NEXT?

Presenting: Neocha’s NEXT Player

A few words of explanation regarding the cute little application that’s recently cropped up on the far right of our homepage: It’s Neocha’s NEXT player, an easy way to sample Neocha’s large library of Chinese underground music.

How it works: Think of it as a randomly shuffled playlist of songs you’ve never heard before, from electronica to garage rock to metal. The tracks on NEXT are all from Neocha’s catalogue of user-uploaded music. You can skip from one song to the next by clicking the round “NEXT” icon. The play/pause button is just to the left, and the “O” in “Neocha” is also the volume control button (click and then use arrow up/down to adjust volume). Down below, you’ll see the artist’s name and song title. Clicking on either of these will send you to the artist’s Neocha profile page.

NEXT is one of many innovative widgets from Neocha, a social-networking site for Chinese artists. Launched in 2007, the site is an aggregator of all things creative in China, with over 10,000 registered users including musicians, comic-book artists, film makers and more.

Neocha is Chinese-only, but you can check out these English interviews with founders Sean Leow and B6 here (written) and here (video).

Happy shuffling!