Festival shizzle has been getting pretty out of hand in China in recent years. Up from a single genuine contender in 2005, we estimated between 70 and 100 in 2010. 2011 promises to be another exponential step on this vertiginous musical roller-coaster.
Midi are looking at 4 national festivals, Modern Sky want to do 20-odd this year through their eponymous brand and also their Strawberry one. Hangzhou will have lots, Zebra will go national and it seems that cities all over China are racing to have their own festival treasure.
The big curve ball that we picked up today is that LiveNation’s JV partner Gehua have partnered with the Pinggu Village near Beijing to produce the biggest and baddest music festival that China has ever seen. The kicker? They are going head to head with both Strawberry and Midi Festivals. All 3 will be in the same locale on exactly the same dates. The difference is that this festival promises the wonderful pop punk princess Avril Lavigne as a headliner.