Tag Archives: AEG China

International Artist Sellout Shock

You’ve heard the stories: “Glastonbury sells out in 30 minutes”, “One Direction Tour sells out in minutes”.

Well, finally we have our own happy narrative and despite the corporate metal allegations, our band is way better than One Direction.

According to the grapevine, Metallica tickets went onsale at 10am this morning. At 10.06am, there weren’t any left. The likelihood is that there will be a few more tickets available sometime towards the end of the month, once the venue configuration has been worked out (and you can always become a Metallica International Fan club member, perhaps) but the reality is, we have our own arena show sellout measured in minutes, which is a massive leap forward.

Fans are generally quite slow to buy tickets here in China, due to the rarity of shows actually selling out, and the proliferation of tickets usually available on the night courtesy of the huangniu.

Shows selling out creates buzz, creates excitement, creates a very real reason to buy early. Once people start missing out on shows they actually wanted to see, it will encourage them to buy early. this will keep tickets out of the hands of the scalpers, and enable promoters to accurately gauge demand, and should make the art of selling shows a less haphazard one

All hail Metallica, all hail China’s metal fans

Wukesong Update

Wukesong Arena in Beijing has had a troubled first year. Initially taking over a year to open its doors and then getting rid of AEG pretty sharply after they did actually open, the venue has been doing pretty reasonably business over the last 12 months. A string of corporate gigs, the big Usher concert last July, the big NBA game in October and various other bits and bobs have all been nice, but running an international calibre venue in China is a tough business without other revenue streams.

Which is why, in the age of an increasingly brand supported music industry, naming rights for venues like these are not just a nice to have, but vital to profitability. Despite being terminated as building management, AEG China were retained to focus on naming rights, and at the back end of last week, they came up trumps, pulling in Mastercard on a long term deal. Similar to the Shanghai MB Arena whose deal with Mercedes stipulates a set number of shows per year, there will be a show minimum at Wukesong, so we can expect more big name international stars coming through China over the next 5 years.

Mastercard takes Wukesong Naming rights