Preview: Dior Homme x Hurts

Calling all fashionistas – this Thursday sees the arrival of the Dior Homme (that’s menswear) Autumn/Winter 2013 collection. The brand, which has been making considerable forays into the Chinese luxury-goods market, will present the collection at the Central Academy of Fine Arts (CAFA) Museum (a popular venue for high-fashion shows in Beijing). The brand has also tapped British synthpop Hurts to perform at the fashion show’s afterparty. Similar to the brand’s Haute Couture presentation in Shanghai a couple of weeks ago, the event is meant to be quite exclusive in it’s guestlist and without the usual media scrum common to other fashion shows in China and around the world. Check back here next week for a more detailed report of this latest collaboration between music and luxury goods.

In the meantime, check out our earlier coverage of Keane x Burberry and Prada x Pet Shop Boys. At this point, we are seeing the luxury brands still relying on Western musical acts for collaboration. Even though many mainstream Chinese celebrities have already secured lucrative brand ambassadorships with the major fashion and accessory brands, the same brands have been more reluctant to tap into the Chinese music world for those same deals (and calling Angelababy a “singer” just isn’t something we are willing to do).

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