Every fall, hordes of unwashed hipsters descend upon one of Beijing’s most venerable contemporary arts institutions for a weekend of beer- and whiskey-soaked revelry. Yes, we are talking about the one and only, Vice-curated Creators Project. They’ve just announced the preliminary schedule of the 2012 edition, and if we weren’t too busy scowling, judging, and keeping up appearances, we might be a little bit excited to see that James Murphy (the artist formally known as LCD Soundsystem) will be spinning a DJ set.
Joining him on the music side will be Real Estate, The Chromatics, CNdY, Duck Fight Goose and FM3. There will be art and design exhibits from Chris Milk, SuperUber, Vega Zaishi Wang, B6, Yang Yongliang and more. Intel and SocialPrint Studio will be manning a giant Instagram wall. Ever since setting up shop in Beijing prior to the first Creators Project in 2010, the Vice empire has steadily expanded its presence and radar on China youth, with Creators and music-discovery platform Noisey its two pillars. After a large injection of cash from new investors in early 2012, the Vice Media empire is poised to become a major player in the fight for attention from the young, hip Chinese consumer.