Hurts came to town as part of the Dior Homme presentation in Beijing on April 25. A re-creation of the line’s Autumn/Winter 2013 show staged at Paris Fashion Week in January, this is creative director Kriss van Assche and the storied French fashion house’s first full presentation in Beijing. The line previously reproduced the Haute Couture show at Shanghai’s House of Roosevelt in January 2013.
Taking place at the Central Academy of Fine Arts (CAFA), the same location as Prada’s Beijing event in 2011, the show also included three tuxedo ensembles manufactured especially for the Chinese market. This, along with actress Fan Bingbing’s China-only appearance in the upcoming Marvel action film Iron Man 3, highlights the attempts by international luxury and entertainment entities to target Chinese consumers. After the models had left the runway, Hurts took the stage, attired in head-to-toe Dior Homme, of course. An informal poll of the guests present concluded that most were also fans of the band in addition to being part of the fashion world.
The performance, which lasted a respectable 40 minutes or so, featured a good mix of tunes from their first and second albums, including hit singles “Wonderful Life” and “Better Than Love.” Near the end of the set, a live bat that had flown through the venue earlier returned, a fitting coda to both the show’s somber tones and Hurts’ gothic sensibilities. Continue reading