Midi and Strawberry Music Festivals 2013: An Audience Matures

This blog does a pretty good job of reviewing and complaining about music festivals happening in Beijing, Shanghai, and sometimes even other cities (by our tireless contributors). However, from an audience perspective, we have precious few gripes this year for 2 of China’s longest-running music festivals, Midi and Strawberry.

Your Radar correspondents, split between Beijing and Shanghai, attended the first day of Strawberry in Beijing, the third day of Midi in Beijing and day three of Strawberry in Shanghai. Miracle of miracles, there was beer for sale at Strawberry in Beijing. More importantly, it didn’t come in tepid cans out of a sketchy backpack. Danish beer juggernaut Tuborg claimed sponsorship duties at Modern Sky’s flagship festival, complete with VIP “pavilion,” microphone-toting MC and plenty of scantily clad Tuborg honeys. There are unsubstantiated rumors that the beer was only there the first day – can any of our readers shed some light on the situation? In Shanghai, we were pretty outraged to find out that Strawberry had (seemingly) sold exclusive alcohol rights to Bacardi. While this is good for the coffers in the short run and great for a brand to force everyone that wants to drink alcohol to drink theirs, it’s moves like this that destroy the long term credibility of a festival. It is simply greed that is driving a festival to deny consumers choice to make MORE money.

Usually strongest with their domestic lineup, Strawberry’s foreign headliners this year was Travis, they of the inoffensive between-Oasis-and-Coldplay Britrock persuasion; experimental pop savants Deerhoof; and Lenka, who played at Modern Sky 2011. We stayed for the entirety of Travis’ set, and enjoyed it very much, to our great surprise. There were no surprises in the domestic lineup, from New Pants taking the slot before the headliner for the second year in a row to Xie Tian Xiao’s 75th appearance to close out the festival (more on that in a bit), but the sheer number of people at the festival – the organizers stopped selling door tickets at 3PM – speaks to it’s success, even with single day tickets priced at 150 RMB.

Midi Festival took over the space at China Music Valley in Pinggu district this year, extending the festival’s eternal quest to find the furthest possible location whilst still remaining within Beijing’s municipal borders. In past years, the China Music Valley Festival (of Avril Lavigne and Jesus and Mary Chain notoriety) have installed two stages in the entire area, and alternated set times so that only one act would be playing at any given time. Midi brought 5 stages. The sonic experience was…interesting. However, the festival experience was not lacking. From 20 RMB beers and 5 RMB water to donuts that were “much better than they had to be” (quoth one enthusiastic festivalgoer), parking yourself in front of a stage and letting the music wash over you was not a bad way to pass the day. Continue reading

Festival Season in China

Two weeks out from the May Festival (Labour Day) holidays and most of the major players have (finally) released their lineups and schedules. Hat tip to Beijing Daze for the Beijing events and dates.

With the absence of China Music Valley Festival (MIDI is taking over the space this year) and postponement and relocation of Dong Party aka Ditan Folk Festival to Beijing’s 2 Kolegas this year there is precious little innovation in the rest of the festivals’ lineups. Nonetheless, if the weather is nice the events are a good place to relax and catch up on the bands you always try to see, but it somehow never ends up working out during the year.

MIDI (Beijing and Shanghai)

Strawberry (Beijing)

Strawberry (Shanghai)

Festival Season is almost upon us

May is one of the two main seasons for outdoor festivals, and as such, we are expecting imminent announcements for Midi and Strawberry Fests. Apparently Deerhoof will be back for Strawberry, playing alongside 90′s Scottish “post britpop” (according to their Wiki :-) ) band, plus Lenka, Immanu El and the usual slew of domestic headliners (Xie Tian Xiao, Omnipotent Youth Hotel). Nothing from Midi yet, but that’s as to be expected. They rarely announce anything before mid April. There is also the heavily rumored return of the Great Wall Music Festival, but we’ve been here before, so let’s wait a while before we get too excited about seeing David Guetta and Andy C hit the Wall.

One festival that we haven’t heard much about is the big joint venture between LiveNation and Pinggu local government, China Music Valley. Timeout Beijing report that it’s been postponed until the autumn this year, and we tend to believe them. The festival that gave us Friendly Fires, Jesus and Mary Chain and Joss Stone in 2012 will be “back shortly”.

Same Time, Same Place: Strawberry Festival 2012 in review

Words + Photos: Ami Li

Hilarious: note the huangniu ticket seller in the foreground

Your faithful Radar correspondents repeated a May holiday weekend ritual once again in 2012 by going to Modern Sky’s Strawberry Festival in Beijing. The overarching feeling of the whole weekend was repetition: same routes, same festivals, same artists. Same sponsors, even.

Located at Tongzhou Canal Park (despite our claims to the contrary – sorry again) eight stages vied for sound supremacy over the park grounds. New this year was the A Cappella stage, where co-ed voices blended mellifluously over new classics including “Dancing Queen” and “I’ll Be There For You” while the mysterious Chǎ stage played host to only 4 acts per day, including the ever-popular MC Stone (石头). Headliners for the main Strawberry Stage included Blonde Redhead, Queen Sea Big Shark and Xie Tianxiao, whereas other foreign acts invited included Laura Jansen, Jeans Team, Pitchtuner, The On Fires and Tahiti 80. Other festival favorites such as New Pants, Hanggai, Convenience Store, Carsick Cars and Hedgehog rounded out the lineup. Metal stalwarts Voodoo Kungfu, Army of Jade Kirin, Twisted Machine and Liquid Oxygen Can kept the Overdrive Stage rocking all weekend long and young blood in the form of Wanderlust, CAssette, Steely Heart held it down in the early afternoon slots.

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Festival silly season is almost upon us – first the old

Once more, our apologies for slow posting. We are 75% through our JUE | Music + Art Festival which is consuming a lot of our time, but all the while, there is festival information filtering in.  We thought we would try and summarize what has come over our desk in the last few weeks.

STRAWBERRY

First, we owe another apology to Modern Sky and Strawberry Festival. We had it on very good authority that the festival would be moving from Tongzhou. Strawberry has announced dates and also locations and the festival will indeed be returning to Tongzhou for the 4th year <the Radar hangs head in shame>. Strawberry will also be coming to Shanghai to the same Expo-side venue that JZ christened in 2011.

According to the press release, there will be 160 bands over 8 stages including 50 international bands. The theme is “Great Escape on Doomsday”

Finally, SMG have managed to get in on the act. In exchange for a lot of coverage (we imagine) the Shanghai Media Group are co-organizers of Strawberry Shanghai.

We’ve heard some of the international bands that will be playing, but we’re not sure they are out in public yet, so best not to say :-)

Strawberry Festival Shanghai with SMG

MIDI

Midi have actually put out their lineup for Shanghai already. They will be heading back to Century Park a full week before Strawberry and the May holiday. Midi is once more supporting a cause (remember last year’s bear bile?). In 2012, it’s the turn of clean air to come under the Midi microscope

Midi Festival Shanghai announces

Not much to shout about on the lineup – Marky Ramone will be back after his (relatively) successful outing at Beijing Pop Festival in 2007. Then it’s the usual collection of cultural exchange students.

CHINA MUSIC VALLEY

Remember this one? In Pinggu near Beijing, the Mayor put on a big Livenation partnered jamboree last year with the likes of Avril Lavigne, KT Tunstall and Ladytron.

There have been rumours abounding – we have heard some fairly concrete names – expect flamboyant hip hop, pretty English pop and a high ticket price.

Strawberry not welcome at Tongzhou anymore…..

EDIT: Our apologies. Apparently we got this wrong. According to Modern Sky, Strawberry Festival will be going ahead as usual at Tongzhou Canal Park in May. We are sorry for any confusion caused.

After 4 years based at Tongzhou Canal Park, (and having done a pretty good job promoting the Beijing suburb) Modern Sky’s Strawberry Festival will no longer be resident in Tongzhou. Actual reasons are unclear, but this is the latest in a series of measures that suggest Beijing is rapidly becoming the hardest place on earth to do festivals. With the 18th Congress coming up later this year and the transference of power, we imagine it won’t be getting easier any time soon.

It seems a shame that an event so well suited to a location and one that really brought a lot of media attention and foot traffic to the district has become persona non grata. Tongzhou has gentrified in a big way in the last couple of years and it was likely a combination of both these factors that signalled the end for Strawberry Tongzhou. We hope the festival will be back soon in another Beijing locale…….

Midi Awards again

It’s that time of the year again. Midi have announced the nominations for their 3rd annual music awards.

We’ve argued on this here rant-box in previous years that, while awards ceremonies themselves have a place in any music scene, the Midi Awards shoot themselves in the foot every year by viewing the Chinese music scene through a fairly narrow prism. It seems strange to us that there are no bands from either the Modern Sky or Maybe Mars rosters. Miserable Faith are back though

That said, it’s great that someone is putting the effort into giving benchmarks to Chinese music lovers. Go and support….

Modern Sky Announces lineup

Modern Sky has moved it’s eponymous festival out of Beijing, to Huairou.

They announced their lineup last night: foreign artists include Lenka, the Whip, the Go! Team, Mogwai and other less well known acts. Lenka and Mogwai are definitely bands that China knows and the Go! Team came here in 2007 to good effect.

W

Modern Sky Festival Beijing, Huairou, 2011

So what do we think? Exciting?

Midi hold press conference about Strawberry taking over their Zhenjiang festival

Way back when we first reported on Midi Zhenjiang suddenly turning into Strawberry Zhenjiang, Midi made it clear that once their Rizhao festival was over, they would hold a press conference to tell all. The Beijinger kindly reported on the press conference that was just held in which Zhang Fan, Liu Huan and Shan Wei seem to have been very restrained in naming and shaming and have demanded an explanation for how this could have happened. Key excerpts from the Beijinger:

a Midi employee named Liu Chang began to hear disturbing rumors; a promoter for another band in their lineup, German metal band The Ocean, claimed that they had been invited to play another festival (i.e. Strawberry) at the same time in the same city

When asked whether they have communicated with Modern Sky and what response they might have received, Midi’s representatives said only “We wish them success,” because “they are all old friends, after all.”

“It’s as if I had invited Shan Wei to my place to have dinner and he promised me that he would come. I bought a lot of food, cooked a whole meal and was waiting for him happily. Then he called me 15 minutes before he was scheduled to arrive – to say that he was having dinner with Liu Huan instead.”

Zhenjiang Wenguang now claims that Midi must hold a music festival in their city later this year. In response, Midi wants them to first apologize and then to explain exactly how to hold a successful outdoor music festival in the wintertime.

Supporters of Midi have called upon the public to boycott “that other music festival.” And we still don’t know how it will end

High profile press conferences, underhand deals, China’s music festival has come a long way in a few short years………. in the right direction?

In another side note, we came across this article in Chinese a couple of weeks back – an article that suggests the decision was made on the Zhenjiang side because Strawberry’s target audience was a better fit for the real estate money that was actually behind this whole thing.

Again, some key pullouts via Google Translate:

According to the “Yangtze River Strawberry Music Festival,” one of the organizers of the source told reporters, Zhenjiang, “Ming La dark push” the real reason from the Midi Music Festival in the real estate needs. Real estate that “Strawberry,” the audience is relatively more “white collar”, more spending power, advertisers are also co-Benz Smart, Le Pen and other major international brands, these new real estate projects to promote a greater effect.

 

Modern Sky Festival moves out of Beijing

Beijing is a hard place to do a festival these days. From beer bans to PSB frolics, China’s capital city is increasingly intolerant of music festivals. And so it is that Modern Sky move their signature festival out of Beijing for the first time. Modern Sky Festival 2011 will be held at the Huairou Ski Resort 3-5 October. It seems that the local government there has incentivised the move.

Modern Sky moves to Huairou