Good friend Andy Best has some first hand feedback from the Chinese interweb on his excellent blog regarding Pepsi’s ambitious Battle of the Bands competition. We announced Voice of a New Generation last month and you can find the original post here.
It seems that the whole thing has been horribly mismanaged – a mega brand trying to “buy” the love of a segment of their market without trying to understand it first. This backs up what we’ve heard/ read/ seen elsewhere, and hopefully we will get more first hand information on that in a day or two.
You can read what Andy has to say here. No punches pulled, of course!