Some Pepsi BoB from the trenches

Good friend Andy Best has some first hand feedback from the Chinese interweb on his excellent blog regarding Pepsi’s ambitious Battle of the Bands competition. We announced Voice of a New Generation last month and you can find the original post here.

It seems that the whole thing has been horribly mismanaged – a mega brand trying to “buy” the love of a segment of their market without trying to understand it first.  This backs up what we’ve heard/ read/ seen elsewhere, and hopefully we will get more first hand information on that in a day or two.

You can read what Andy has to say here.  No punches pulled, of course!