Nov 27 2009
More Converse…
Converse have been pretty busy over the last 18 months in Asia’s alt-music market. First it was Converse Love Noise, then the Let’s Play campaign.
A couple of other snippets for your Friday afternoon enjoyment. First, a Q&A with the Asia marketing director, Cheryl Calegari, HERE. Second, some info about a new “Zine” they are putting out on the Chinese underground. HERE.
They really are taking on China from a truly original position, and China seems to be loving it. Annual China sales of around US$150m is not to be sneezed at. Other marketeers take note.
Related posts:
Wonder what their “Zine” means for the SD magazine. That thing is always wrapped in Converse ads
I’d assume that Converse will still run ad campaigns in SD with added plugs for the new rag.
From seeing the Converse mag, its mainstream, nothing more, so for SD there should not be any problem, as they cover more underground topics… but without mentioning, e.g. Birdstriking, The Reason, etc. that Converse mag won’t be anything else than the recycle bin of what has been said by those too many