Category Archives: brands

Intel x Vice

Posted on September 7, 2010 by admin

We complained last week that details of the three day final event of the Intel/ Vice Creator’s Project hadn’t been announced 17 days prior to the event, missing out on press, hype and excitement in the process. Well, they have … Continue reading →

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Dickies x Music

Posted on September 7, 2010 by admin

Apparel brands seem to work in seasons. In January, we pointed you towards the fact that three sneaker brands were all doing similar things in the same month in the same venue. HERE. American workwear brand Dickies has been active … Continue reading →

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Intel x Vice = Creators Project

Posted on August 30, 2010 by admin

Vice has a sister agency Virtue that scored a very serious and global campaign for Intel. The campaign uses a combination of Vice’s “creator” network and Virtue’s agency capabilities: this is a very zeitgeist way of advertising in this brave … Continue reading →

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Puma’s Archive Uncovered

Posted on February 11, 2010 by admin

A few weeks back, we drew your attention to the rash of sneaker sponsored “underground” music events happening through January.  You can read all about that HERE. We now give you the video of the Puma Archive Uncovered night, which … Continue reading →

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Sneakers x Chinese indie

Posted on January 20, 2010 by admin

By now, we expect most readers of this site will have heard of Converse. The sneaker brand. Who sponsored 2 x Chinese independent artists on a proper road trip around China, in 2008.  Converse Love Noise made quite a stir … Continue reading →

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Tonight, don’t miss…

Posted on December 2, 2009 by admin

Well, to be quite honest, you probably can. MTV China and SMG (Shanghai Media Group) are doing their annual style gala.  Already announced: Jackie Chan, Karen Mok, Stanley Huang, Xu Wei, Khalil Fong and other stars will attend.  The gala … Continue reading →

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Some UK press this time around

Posted on November 23, 2009 by admin

Posting has been a bit light recently.  We’ve been on tour, and a very interesting tour it was too.  More later. If you haven’t had your fill of Western media talking up the Chinese Rock Revolution, here is one more. … Continue reading →

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Diplo in China

Posted on October 12, 2009 by admin

For those interested, there is a short blog post and a radio show (a podcast on Diplo’s Mad Decent label website) about Diplo’s recent trip to China.  The blog posting about the 55DSL event makes the event sound pretty insane. … Continue reading →

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Indie Artists on TVCs

Posted on September 30, 2009 by admin

Nike recently used Dalian’s post rock band Wang Wen on a Liu Xiang TVC.  It’s great to see big brands working with smaller Chinese artists, and hopefully a sign of things to come.  And if the online reaction is anything … Continue reading →

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